How to write a powerful
sales letter
by
Peter
Geisheker, professional sales letter copywriter (920)
592-9595
To
write a successful sales letter, there are several
strategies you should use:
1. At the top of your sales letter, use a strong
headline that states the most important benefit you are
offering. This headline should be bold and a larger font
size than the font size you use for the body text in
your sales letter.
2. When writing your
sales letter, use a friendly conversational style. Do
not try to write "corporate" where you use large words
and try to impress your prospects with your command of
the English language. All that does is turn people off.
Instead, write your sales letter as if you were talking
to your best friend.
3. Your
sales letter needs to explain the benefits your potential
customer will receive. Understand that everybody cares about one
thing in life - "What’s in it for me?" Put yourself in your
customer’s shoes and ask yourself, "If I was receiving this
letter, why would I want to buy the product or service being
sold? What’s in it for me?"
4. Ask your prospect to take action such as to call you
for more information, to visit your website, to complete and
order form and mail you a check, etc. If you do not ask your
prospects to take action, they won’t.
5. Include
testimonials from customers. Testimonials are one of the most
powerful sales tools available, so always include at least one
testimonial in your sales letters.
6. Use a
P.S. in your letter and restate your most power benefit and
sales offer in it. Most people will read a P.S. first before
reading the sales letter, so it is important to make your P.S.
have a very strong sales message and a call to action.
7. Make sure
to include all of your contact information - telephone number,
fax number, email address, postal address, and your website
address.
8. Make your
envelope "lumpy" by enclosing a small, inexpensive free gift.
Make sure the gift has your company name and contact information
on it and that the gift is something a person would want to keep
- such as a nice pen, a good highlighter, etc. And, the promo
gift should have your company information on it – your company
name, phone number, and website address.
If you need help
creating a powerful sales letter, brochure, press release,
website or other marketing materials, please contact The
Geisheker Group, Inc. by calling (920) 592-9595 or send us email
by clicking on the following link:
http://www.marketing-consulting-company.com/contact.htm.
To view all of the different marketing services we provide,
please visit
http://www.marketing-consulting-company.com.
To Your Success!
Peter Geisheker
President and CEO
The
Geisheker Group Marketing Company
"We deliver marketing results!"
(920) 592-9595
Fax: (920) 491-9090
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