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I see so many websites that have either no sales text or very brief sales text and then they wonder why they cannot make a sale. You have to excite people into wanting to buy what you are selling, and to do that you need to write exciting sales text that explains the most important benefits of your product or service. To write great sales text put yourself in the situation of what would you say to a prospective customer if you were in a face-to-face sales meeting with them. Think of what questions they would have about your product or service and create answers to those questions. If you are not sure how to do this, ask a friend or a colleague what would make them want to buy your product or service. What questions would they have about your product or service? If you are still uncomfortable about writing sales text for your website, hire a sales copywriter.
2. Include your telephone
number and a link to your contact form on every page of your
website. Never make people search to find out how to contact
you. Another reason why this is so important is that when
you make it easy for people to contact you, they will trust
you more. They know you are not hiding from them. How many
times have you gone to a website and you were interested in
buying something but there was no way to contact the
company? When I am interested in buying something online and
the website does not include the company’s contact
information, especially a telephone number, I do not buy.
3. If you sell products on your website, make it easy for people to buy with a credit card. Both Google and Paypal have made it extremely easy and incredibly inexpensive to add credit card payment processing to your website. 4. Add customer testimonials throughout your website. Few things in marketing work as well as customer testimonials. If you do not have any testimonials, one of the easiest ways to get them is to simply call your customers and ask them what they like most about your product or service. When they tell you, immediately write it down and say, “That was great! May I use that as a testimonial?” Nearly every person will say yes. It works like magic. 5. Offer a money-back guarantee. One of the biggest concerns people have about making a purchase, particularly online, is what happens if the product I buy is junk? Will I get my money back or am I stuck with it? To immediately put your customer’s minds at ease, state your guarantee policy. Let customers know that they have no risk in doing business with you and that you stand behind your product or service. By adding money-back guarantees you will immediately see an increase in sales. By implementing these 5 simple marketing tips, you will immediately see an increase in sales.
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